Case Study: How a Dubai Nursery Filled 40 Open Spots in 6 Weeks

Client: British curriculum nursery, JLT, Dubai (capacity: 120 children)
Timeframe: 6 weeks
Key Result: 40 open spots filled (from 78% to 100% capacity)

The Challenge

A well-rated nursery in JLT had 40 open spots heading into the September enrollment season — their biggest revenue challenge. Parent inquiries had slowed, and competing nurseries in the area were running aggressive Facebook campaigns. The nursery had great Ofsted-style ratings and excellent staff, but their digital presence was limited to an outdated website and a Facebook page with 300 followers.

What We Did

• Week 1: GBP optimization (40 photos of facilities, classrooms, outdoor areas), launched parent review campaign (collected 15 reviews in first week)
• Week 2-3: Google Ads (“nursery JLT,” “British nursery Dubai,” “preschool near me”), Meta Ads targeting parents in JLT/Marina/JBR with children 0-4
• Week 3-4: Open day campaign: Instagram Stories + parent testimonial videos + “virtual tour” Reel. WhatsApp booking for tours
• Week 4-6: Retargeting tour visitors who didn’t enroll, email nurture sequence, “last spots available” urgency campaign

The Results (6 Weeks)

• 👶 Spots filled: 40 of 40 (100% capacity achieved)
• 📞 Tour bookings: 85 (from 12 in the previous 6 weeks)
• ⭐ Google reviews: 6 → 38 (5.0★)
• 🗺️ Google Maps: #5 → #1 for “nursery JLT”
• 📱 Instagram followers: 300 → 2,400
• 💰 Revenue impact: +AED 480,000/year (40 spots × AED 12,000 annual fee)
• 📊 Cost per enrolled child: AED 350 (marketing spend / enrollments)

Read about our nursery marketing services and education website design.